Why Now?
Tuesday, April 19, 2005
  People Who Know How To Do It
Lion Brand Yarn gets it. Martha's poncho: An amazing yarn tells how, after customers started asking about a pattern for the poncho that Martha Stewart wore when she got out of prison, Lion Brand Yarn created the pattern and posted it on their web site for free download. They have hundreds of free downloads at their sites for customers, because they have to buy yarn to make the item.

They will sell you the pattern in printed form at retailers, but they know that the important thing is to encourage the sale of yarn. They read their e-mail and respond with a product if they sense there is a trend or interest in a product.

The concept is called responsiveness: sell people what they want to buy, rather than trying to sell them what you think they should buy.

Toyota also gets it and is selling what people want and building plants to supply it. MSNBC reports that the company is poised to overtake GM as the world's largest automaker.

The Camry is the number one selling sedan, but the real selling points are they are cheap to own and as the owner of this Toyota Avalon can attest to, strong.

GM continues to make large, unattractive cars that, as a result of poor gas mileage and repair costs, are expensive to own. With its money GM should be on the leading edge, but they trail in everything and keep trying to cut costs instead of spending money to produce what people want.

This just in: It also isn't helpful when the tailgates fall off your pickup trucks.


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