Sure, everyone has heard of the second shark attack along the coast of the Florida Panhandle, but how many noticed that a Grizzly Kills 2 Alaska Campers
. Only CBS carried the story and the second shark attack was "above the fold".
The campers had bear-proof food containers and a firearm, but the bear struck while they were sleeping in their tent. The media doesn't want to annoy the stuffed bear lobby, so they bury the story, but sharks take the heat.