Public Relations Advice
I'm not a marketing or advertising specialist by any means, but when you have a spokesman trying to convince the world that the problem has been exaggerated, as in the case of the Foot and mouth crisis in Brazil
, you would want to find an articulate, English speaking member of the government for your BBC interview who isn't constantly coughing, sneezing, and making various unpleasant sounds.
"There is no [hack, cough, cough, cough, sniff]
problem in Brazil. [sneeze, hack, hack, cough, spit, cough, cough, sneeze]
There is no disease [cough, sneeze, cough, cough]
threat from [cough, cough, rasp, rale, spit]
Brazilian exports. [hack, sneeze, cough, cough, cough]
The message gets lost when everyone is waiting for the sound of the ambulance arriving, looking for tissues, or wanting to call 911.